It’s challenging to guestimate the number of blogs that exist, but let’s just assume that there are bwzillions of them. Even the Internet contradicts itself about the number of blogs that exist these days!
This post outlines 10 of my favourite, awesome marketing blogs – 10 sources which I think are critical for any marketer to keep on top of the latest trends and news impacting our industry.
As a reminder, if you want to follow any or all of these blogs in the most efficient way, check out my recent post about Feedly, which lets you store and read these feeds in a single location, from an app on your phone, tablet or computer.
My 10 must-read marketing blogs (in no particular order)
HubSpot’s Inbound Marketing – HubSpot is one of my marketing heroes, and I’ve been following their blog for years. It’s one of the most informative sites out there on, as the name suggests, inbound marketing. There’s a deep archive of posts about pretty much everything related to inbound marketing – SEO, content creation, email marketing, social media, marketing automation and many more topics. HubSpot pumps out out a huge amount of content each week, so be prepared to read. A lot.
MarketingProfs Daily – is maintained by a number of awesome writers, and churns out 3-5 posts every day. It covers many topics within the broad umbrella of marketing – from brand management and email marketing, to public relations, SEO and social media. The How To posts provide practical, step-by-step advice, and there are some particularly useful posts, such as 2015 Marketing and Advertising Salary Guide, which may help you to negotiate your next payrise. I always look to the see what’s coming out of the States in terms of marketing trends, and the MarketingProfs blog definitely keeps me up-to-date.
WebInkNow – David Meerman Scott is one of the world’s most respected marketing and sales strategists. His blog is always jam-packed with great information and case studies about real time marketing, public relations and more recently, sales and customer service. David has written a number of bestselling marketing books, and you’ll see him forming many of the ideas for his books on his blog. If you want to get a brief overview of what David’s all about, check out this post which includes a 13-minute video on his Inbound 2014 Keynote: The Convergence of Sales and Marketing.
Seth’s Blog – Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. According to Feedly, his blog boasts over 147,000 readers, but I suspect he has many more thousands of direct subscribers. This blog covers Seth’s thoughts about marketing, the way we work, personal perspective and small business. His blog is also a fantastic example of how posting short, but compelling posts regularly can buck the rules for posting longer form content.
MarketingSherpa Blog – This was one of the original marketing blogs I started following about ten years ago. Like some of the other big American sites, it covers the gamut of marketing disciplines and issues. I like its mix of How To posts, and the fact that it caters for emerging and experienced marketers alike. It has a number of different subscription options and frequencies, and it lets you pick specific streams to follow. I’d recommend being selective about the streams you follow – there is so much content on this site, it can be like drinking from a fire hose.
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Convince and Convert – This blog is run by the digital marketing advisory company of the same name. Led by digital marketing pioneer and best-selling author, Jay Baer, Convince and Convert mainly focuses on topics related to digital marketing and social media. There’s lots of practical articles, like How to Write Better Content for Social Media. There also behind-the-scenes style posts which delve into how agencies and experienced marketers manage their workflow, such as How to Manage 19 Social Media Channels. Even if your company is not into social just yet, I recommend following this blog to keep tabs on what you should be thinking about when you decide to take the plunge.
eMarketer – This site pumps out 5-10 posts a day, and has a real global feel to it. As I write this post and look at eMarketer’s first page of posts, there’s commentary on everything from consumer wearables in the UK, to Australian mobile users love of social apps and France’s TV consumption habits. It’s always good to get an idea of what’s happening in different parts of the world from a marketing perspective, and you can count on this site to deliver it to you.
Duct Tape Marketing – this small business marketing-focused helps entrepreneurs and small to medium sized business owners navigate through the world of marketing and social media. Run by John Jantsch, a marketing consultant, speaker and bestselling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, the blog is a great read and provides detailed, practical posts.
Marketing Magazine’s Blogs – This site provides great local content about many areas of marketing. With a stack of local stories and case studies, this site is also an excellent resource to keep current about industry news, interesting campaigns and people movements. It provides a useful combination of articles about large corporates, small to medium business, the Not For Profit sector, as well as B2B and B2C issues.
Marketing Voice – The Australian Marketing Institute’s (AMI) blog, Marketing Voice, provides useful local content. There’s a constant flow of industry news and updates, and a lot of previews and wrap ups of the AMI’s national and state-based conferences and events. As the primary professional body representing marketers in Australia, the AMI’s blog is worth subscribing to. If there are topics you would like to see the AMI address either in its blog or calendar of events – particularly in Queensland, feel free to contact me and let me know. I’ll see what I can do as a member of the AMI’s QLD State Advisory Committee.
I’m sure you follow some other great marketing blogs. Feel free to share in the comments below, your favourite marketing blogs, so we can all continue to learn.