If you’re like most marketing, communications or business graduates, or even if you’ve been working for a couple of years, the prospect of navigating through the many career paths available to you, can feel mystifying, if not overwhelming.
Is it better to specialise in a particular area of marketing such as corporate communications, product marketing, public relations, events management, digital marketing, advertising, social media (and the list goes on…) or is it better to be a generalist? Is it better to get agency experience, look for in-house roles or try freelancing? Are there more opportunities in large or small companies?
And then there are the tools – how do you keep on top of the many tools, platforms and apps available to marketers today?
I know it can all feel a bit mind-boggling. I’ve been down many paths in my career as a marketer, and can help you create the marketing career of your dreams.
So who am I?
I’m Melanie Coppola, a marketing and communications strategist with over 15 years international experience. I’ve held a number of senior positions in the technology, media, publishing, wellness and tourism sectors, across a range of marketing disciplines.
I’ve worked in Australia and the UK for global public companies such as Dow Jones and TechnologyOne, represented clients such as Oracle and Toshiba, and worked in SMEs, startups and my own marketing consultancy. I’ve lectured in marketing and developed my own accredited marketing workshops.
I’m currently the Marketing Communications Manager for Australia’s largest enterprise software company, where I lead a team of writers, digital marketers, designers and agencies responsible for the company’s marketing communications, public relations, investor relations and internal communications programs.
What you can expect from Highflying Marketers
Highflying Marketers came about because I really wanted to share what I’ve learnt over the last 20+ years of my career.
Highflying Marketers provides ambitious young marketers like YOU with real-world career advice, resources and tools, empowering you to build a successful career and inspired life.
By sharing my own experience and opinions, and tapping into the collective wisdom of my global network of marketing and business leaders, you can learn from those who have already walked many miles in your shoes.
My intention is that the blog posts, books, tools, course and resource reviews you see on this site will inspire you to take decisive action, and create the career of your dreams. As this site develops, you’ll see a couple of posts each week about:
- Trends and issues in the Australian and global marketing industry
- Skills needed by marketers to succeed now and into the future
- Practical tips, tools and resources that will help you organise your life, and be more productive and creative
- Personal development, and how you can improve your career by improving various aspects of your character
- Inspirational stories about marketers who have carved out awesome careers
- Quirky stuff that doesn’t fit into any of these categories
Here’s 10 of my most popular posts to get you started:
- Why lifelong learning is so important for marketers
- How blogging will make you a better marketer
- How stressed out marketers can get more done
- Check out HubSpot’s free Inbound Marketing Certification
- 10 awesome marketing blogs every marketer should read
- Why joining a professional marketing association is a great career move
- Ditch resolutions and make real goals for your marketing career in 2015
- How marketers can get organised with Evernote
- How Feedly helps marketers keep up to date
- 7 key skills new marketers need to succeed
I’d love to see your comments, opinions and questions in the posts. And feel free to send suggestions for posts you would like to see me cover. Drop me an email or connect with me at any time, on any of the social media platforms below.
How to connect with other Highflying Marketers
One of the things I love most about people in the marketing community is their willingness to share and network.
I really encourage you to connect with me and the Highflying Marketers community via Facebook, Twitter, Google Plus and LinkedIn. Use the hashtag #highflyingmktrs to give us a virtual wave. You can also see a whole bunch of useful and fun stuff on the Highflying Marketers Pinterest boards.
My view on the importance of lifelong learning
One of my guiding beliefs is that I am 100% responsible for creating my career and my life. You can expect to see a lot about this in my posts! I’m passionate about personal and professional development, and spend much of my spare time learning.
I’ve got a few formal qualifications:
- Masters of Arts in Journalism (UTS)
- Bachelor of Business Degree majoring in marketing (UTS)
- Cert IV in Training & Assessment
- Diploma of Photography
And some certifications:
I’m also currently working through a range of online courses, which I’ll review here as I complete them.
I’ve been a member of the Australian Marketing Institute (AMI) and a Certified Practicing Marketer (CPM) since 2003. I’ve been a member of the Public Relations Institute of Australia (PRIA) since 2014, and truly believe that associations like these play an important role in helping to develop us and our industry.
Oddly enough, I have some qualifications in massage and holistic therapies too. I would never have thought they’d have assisted my marketing career, but I’ll share how they did just that, in a future post:
- BTEC Professional Diploma Course in Holistic Massage Practice
- Cert IV in Massage Therapy Practice
- TouchPro Chair Massage Certification
My learning doesn’t stop there. With an endless passion for knowledge, I:
- Listen to an average of 10 podcasts a week
- Scan 100+ blogs per week
- Do something for the first time every week
- Read at least one new book a month
From my experience, I can tell you that no one will care more about your career than you do (and should) – so the onus is on YOU to make it awesome. When you become a lifelong learner, you future-proof your career and create a more awesome, fulfilling life. I hope this site becomes one of your favourite resources on how to get ahead in your marketing career!
Here are 50 marketing and writing books, podcasts and online programs which have really helped to shape my current view of marketing, and which you may also find useful.
A bit more about me
As much as I love my job, it’s not all about work! I grew up in Sydney with parents who instilled a love of travelling in me from an early age. I did my first overseas trip when I was eight and I’ve visited 49 countries since. The bug bit me hard, and Antarctica and South America are still high on my Bucket List.
London was my home for nearly four years, during which time I worked full time in Dow Jones’ public relations and media consulting teams, travelled like a woman possessed and trained as a massage therapist in my spare time. As you do.
When I returned to Australia in June 2008, I moved to Brisbane and set up a marketing consultancy that helped massage therapists market their businesses. After a couple of years of working solo (and out of the living room of my one bedroom apartment), I headed back into corporate marketing roles. I discovered that I preferred the energy and teamwork of corporate life. I’ve continued to run various blogs and social media projects on the side – as always, it’s about learning by doing!
I’m a mad keen photographer, foodie and cat lover. In 2012, I married Michael, another mad keen photographer, foodie and cat lover, under a beautiful tree in Saltram’s vineyard in the Barossa Valley. We both shoot with Canon gear, and Saltram’s Winemakers Selection Shiraz Tempranillo will always be our favourite wine! There has to be some reward for a hard day’s work, right?
Disclosure of Material Connection: Some of the links throughout this site are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers.