Streamlining social media activities is a challenge for pretty much every marketer and blogger. The better you understand the range of tools available, and the pros and cons of each, the more informed recommendations you can make in whichever company you work for.
Over the years, I’ve tried a number of tools – they all continue to add new features and evolve, so it’s been worth keeping an eye on them. Lately, I’ve been delving deeply into Hootsuite – and here’s what I’ve found!
About two weeks ago, I discovered a new tool that has me pumped about writing again. Not that I don’t enjoy writing – it’s what I do as a marketer and blogger much of the time. But I’m talking about the kind of writing where I get out of bed so early it’s still pitch black outside, sit down with a cuppa and bash out 750 words of unedited, uncensored blurb.
750words.com is the name of this tool, and I’m getting addicted! It’s based on a concept in Julia Cameron’s best-selling book, The Artists’s Way, one of my all-time favourite books about writing. In the book, she discusses the importance of morning pages – that is, cultivating the habit of writing three pages every morning, of unedited, uncensored thoughts.
Several weeks ago, I attended WordCamp Brisbane 2015, a 2-day conference about the WordPress platform. I decided at the outset that I would live tweet the entire event, and in all, smashed out over 200 tweets each day – or at least one tweet every two minutes during the sessions.
Live tweeting was exhausting as it was fun. Trying to capture and distill each speaker’s thoughts into 140 character sound bites (at speed), is tough! But I also discovered some unexpected benefits that make me want to live tweet at every conference I attend in future.
I have been following Copyblogger for many years. I admire the way founder Brian Clark started his simple blog about creating awesome online content in 2009, and built it into a multi-million dollar content marketing empire that now offers software, online training and a stack of amazing content.
Late last year, when I got an email announcing the Copyblogger Content Certification program via Copyblogger Authority, it took me all of about two days to decide to sign up. I had been looking at other online content marketing online courses and certifications, but I particularly liked this program because it provided hours of tutorials and required an assessment of my work by the Copyblogger team. No pressure!
As I wrote about in last week’s post, I truly believe that lifelong learning is one of the keys to driving success in your career.
Learning doesn’t need to be expensive, and there are some awesome free and relatively inexpensive marketing and PR resources available online that really will help you boost your skills in specific areas of marketing and PR. In this post, I share 10 of my favourites.